Why Your Company Needs an Eye Catching Letterhead

With competition stiff in almost every business niche today, it’s important that your company stands out to consumers.  Advertising is, of course, how this is usually done.  But there are other ways to help your business to be the first one the customer thinks of for your specific product or service.  An eye catching letterhead will help you accomplish this.

Choose PrintRunner.com

When you first start designing your letterhead, be sure you pick a printing company that you can trust.  Print Runner has years of experience printing literally millions of pages of letterhead.  Not to mention, they print the letterhead for some of the lowest prices around.  Another nice part of using Print Runner is that they offer templates to help you get started to be sure that no portion of the design you want is left off of the page.

Designing Your Letterhead

Choosing a letterhead design can seem difficult.  There are multiple choices in logos, artwork, fonts, and special effects.  Print Runner offers you the ability to use your own designer, or have them design your letterhead for you.  Its completely up to you.  One thing we at Print RUnner always recommend however is using a professional designer to make your letterhead for you. The reason for this is that with all the effort you will be putting into printing letterhead for your company, it would be extremely unhelpful if your letterhead didn't look as good as it possibly could.

Paper Stock Weight and Color

Choosing the paper for your letterhead is also important.  While you don’t want to spend an arm and a leg on the most expensive paper stock, you can find several medium grade weights of paper that will feel very professional and legitimate. Choose a paper stock that does not appear cheap to your clients or customers.  You may want to add a splash of color to your letterhead, but it’s probably best to keep your color choice somewhat neutral.

More Sheets Are Less Expensive

So, now you have your design and your paper.  You will need to determine how many pages of letterhead to order.  The more you buy, the more you save.  Buy your letterhead in bulk.  The price for each sheet will decrease when you buy more.  Since you know letterhead will be a recurring business expense, purchasing 1,000 sheets now will save you significantly over purchasing two different sets of 500.  In addition, you don’t want to run out of your letterhead when you need it the most.

Choosing your letterhead is more important than some companies may think.  It’s often the first impression a customer or another company will get of your business.  A poorly designed letterhead will stand out, but for the wrong reasons.  An exceptional design and quality paper stock will make your letterhead stand out for the right reasons.  After all, your company is your source of revenue.  Don’t let a piece of paper cost you money.